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海报 — 文化的载体 (论海报艺术与文化内质的表里关系)
时间:2011-02-21 浏览次数:1175次 无忧论文网
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设计艺术学
海报艺术海报艺术
    海报如同对戏剧的诠释,剧情可以真实地反映出其所处时代和作品诞生时的情况。海报的创作目的或是为了电影、戏剧、音乐会而做的商业宣传,或是为了商品、书籍等做促销,或是在某一特定时代针对某一社会现象所阐述的政治或哲学立场。无论何种目的,海报都在扮演一个历史角色,一个不同文化背景下的不同角色。日本设计大师福田繁雄曾说:“海报是人类智慧和文化的象征。”
    海报所承载和传达的文化在各个层面体现出来,它以清晰的视觉形式去传达某一特定时期,某一国度或地域的整体哲学走向。因此,海报的价值不仅见于艺术上,它更是一种对文化的反映和诠释,是文化的载体。
    本文将从时代性、民族文化艺术、社会意识以及设计师本人的内质和性别等方面,来一一论述海报与文化内质的表里关系。
     
    同时,文化通过海报这门艺术可以涌现出来,海报也为文化注入新的补充元素和生命力。商业海报直接作用于经济和商业的发展,是商品社会信息交流的主要手段之一,它的作用主要体现在物质领域;而文化艺术类海报则侧重于传达意识形态,主要对人类的精神领域产生意义,它针对于生存中的诸多缺陷,去发现人类的错误,理出人类的混乱,谴责种种社会弊端或设想严重的后果,其目的都是使这个世界的发展比原来的状态更趋向健康和正确的方向。
    英国诗人马修·阿诺德曾说:“艺术是对生活的批判”,文化艺术类海报便是通过传达哲学观念去触及社会意识形态。因此,海报在承载和传达着文化的同时,对文化也有促进作用,是对文化的再设计。
      [英文摘要]:     Posters, like drama, can truly reflect the characteristics of a society at a specific period of time. Posters can be designed for commercial advertisements, movies, plays, concerts, as well as sales of commodities, political statements and philosophical opinions on social phenomenon. No matter what the purpose is, posters play a historical role depending on the different cultural background. Japanese designer and artist Shigeo Fukuda said: “Poster is the symbol of human wisdom and culture.”
     
    The related cultural aspects that posters carry and pass on are shown in various aspects. With its vivid visual forms, posters exist as the witness of the philosophical tendencies of a certain era, a certain nation and area. Therefore,the value of poster does not only lie in its artistic attributes, but also in the reflection and connotation of a certain culture. Posters become then cultural carriers.
     
    The exposure of the relationship and connections between the exterior/interior of the posters and cultural contents will be carried out from the aspects of epochal character, national culture and arts, social consciousness, and the character and gender of the designer.
     
    Meanwhile, the culture can flow out to appear via posters, which also infuse into new complementary and vital elements for the culture. Besides acting directly on the development of economy and commerce, commercial posters are one of the major means of information exchanges in the commodity society, and mainly affect the material field. However, cultural and artistic posters lay particular emphasis on conveying ideology, and mainly produce meaning to the mankind's spiritual realm. These posters aim at the human defectiveness of existence, discover mistakes, clear the confusion and condemn various kinds of social evils or serious conception results. Also including all purposes that make the development of this world gradually incline to the direction of health and exactitude, compared to the original appearance.
     
    British poet Matthew Arnold said: "art is a criticism of life", and both cultural and artistic posters touch social consciousness by informing philosophical ideas. Therefore, posters carry and pass on the cultural development as well as playing a major role in re-designing and promoting local culture by refreshing and enhancing its aspects and giving it a sense of performance.    
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