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小灵通投资项目效益评价
时间:2011-04-07 浏览次数:1787次 无忧论文网
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    无线市话(Personal Access Phone System)学名为PHS,以下简称小灵通,是将市话通信技术与无线通信技术有机的结合起来,利用市话的交换传输资源,以无线方式提供在一定范围内能够使用的便携式个人手持电话。
    固定电话运营商在高速增长的移动业务被拆分之后,由于固定电话已趋于饱和,纷纷将小灵通业务作为新业务增长点。北京公司自2003年元月开始对小灵通项目进行投资,本文就北京公司小灵通项目已投资情况和未来如何投资进行投资项目评价,探讨小灵通项目的投资价值、风险和投资建议。全文共分为五个部分:
    第一部分,小灵通投资项目概述。主要分析了小灵通项目产生的背景,介绍了自2003年以来北京公司已投资的基本情况,并就小灵通投资项目对于固定电话运营商来说具有极其重要的战略意义进行了阐述。
    第二部分,市场需求和业务预测。围绕通信市场的需求和供给,分析小灵通的生存和发展空间,小灵通业务推出不仅丰富了通信市场的产品,同时促进了通信产业的发展,给市场注入了活力,并对小灵通的业务进行了预测及针对未来变化趋势进行分析。
    第三部分,小灵通项目投资、筹资、成本分析。本部针对小灵通项目涉及的已投资部分、建设规模、资金筹措、业务发展、成本费用进行了描述和分析。
    第四部分,小灵通项目的效益评价。本部就加权平均的资金成本,小灵通项目涉及的财务数据、现金流量进行分析,阐述了小灵通项目的经济效益评价和弹性分析。
    第五部分,结论与建议。该项目不失为一个盈利能力较强的投资项目,在未来的3年中,仍要坚持早建设、快发展的原则,可以继续进行补盲和完善性的投资,改善网络质量,延长用户在网时间,小灵通的投资项目将给北京公司带来现金流量,填补固定电话业务下降的趋势,同时要研发增值业务,配合话务量的营销,提高用户ARPU值和收入质量。
     
     
    
     [英文摘要]:     Executive Summary
     
    The Personal Access Phone System, with the formal name PHS (we will use its popular name Xiao Ling Tong in this summary), is a kind of technology that combines wireless communication technology and regular phone communications. It uses the transfer exchange resources of regular phones, to supply the conveniences of personal mobile phone in wireless mode if within the range.
    After the high-growth mobile phone business was split from the regular telephone service suppliers, most of the regular phone service suppliers start to consider Xiao Ling Tong as the new business growth opportunity, because the business of regular telephone service is almost in saturation.. Since January 2003, Beijing Telecom began to invest in Xiao Ling Tong project. This report evaluates Beijing Telecom’s current investment status and the possible future investment framework. And this report also discusses the investment value, investment risk involved in the Xiao Ling Tong project, and gives investment recommendations. This report has five parts.
    Part 1: The Introductory.  This part mainly introduces the starting background of Xiao Ling Tong project, and explains Beijing Telecom’s simple investment status on this project since 2003, and also discusses the strategic magnitude of Xiao Ling Tong project for regular phone service providers.
    Part 2:  Market Research and The Business Prospects.  Based on the principle of market demand and supply, our department forecasted Xiao Ling Tong project’s development space. The introduction of Xiao Ling Tong products does not only enriched the products of telecommunication market, but also progressed the industry’s development, and injected synergy to China market as a whole.  This part forecasted Xiao Ling Tong’s business trend and analyzed changes which might occur in future business conditions.
    Part 3:  Analysis of Investment, Fund-Raising, and Cost.  For Xiao Ling Tong project, our department gives detailed descriptions and analysis of cost, accomplished investment, construction scale, fund-raising, and business development.
    Part 4: Investment Return.  Based on the Index of Shanghai Stock Market, our department analyzed Xiao Ling Tong project’s investment costs, financial data, and cash flow statement, stated the project’s investment return, and gives flexibility analysis.
    Part 5: Conclusions and Recommendations.   The Xiao Ling Tong project is a high profitability project. Therefore, in the next three years, based on the construction first and quick development principle, Beijing Telecom will continue to invest in this project, improve the network quality, and extend customers’ usage time. The Xiao Ling Tong project will bring Beijing Telecom high cash flows, which in one way will offset the downtrend of the regular phone service business. At the same time, Beijing Telecom will research and develop the by-products of Xiao Ling Tong, and with total call volumes in mind, to raise our client’s ARPU value and improve the reception quality.
     
     
     
    
    
   
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